In case you need another good reason not to consume McDonald’s food, consider the cruelty behind this seemingly cheap convenience. McCruelty: I’m Hating’ It is a new campaign from PETA designed to raises awareness that McDonald’s in the USA are using an outdated method of chicken slaughter.
In the slaughterhouses of McDonald's U.S. chicken suppliers, birds are dumped out of their transport crates and hung upside-down in metal shackles, which can result in broken bones, extreme bruising, and hemorrhaging. Workers have the opportunity to abuse live birds, and birds have their throats cut while they are still conscious. Many birds are immersed in tanks of scalding-hot water while they are still alive and able to feel pain.
The campaign includes a new website and a graphic video (see above) depicting the reality of chicken slaughter in the USA. As one of the world’s largest consumers per capita of meat and chicken, Americans also practice some of the cruelest factory farming methods on the planet.