In an unexpected twist, Denny’s brought the reality of factory farming home to millions of Super Bowl fans. Although it was intended to be a humorous promotion for a free breakfast, Denny’s Chicken Warning Super Bowl ads highlighted the suffering of egg-laying hens.
In the first 30-second spot, part of a campaign created by Goodby, Silverstein & Partners Inc., Super Bowl fans were invited to enjoy a free Grand Slam breakfast, while warning chickens to get out of town because “…it's going to be a rough week for egg layers.” The chickens start screaming in fear at the pronouncement.
“…Denny’s, home of the Grand Slam breakfast, inadvertently delivered a powerful animal protection message to millions of Super Bowl fans during Sunday’s game between the Saints and the Colts,” explains Gene Baur, president of Farm Sanctuary. “It’s not every day that a major restaurant chain makes a public acknowledgment (and during the Super Bowl no less!) of the animal suffering that goes into the creation of their menu items, but that is precisely what Denny’s did with their Chicken Warning ads.”
“Regardless of whether or not people found the ads humorous, Denny’s (however unintentionally) made the connection between animal suffering and the food on their menu, giving viewers a glimpse at the nasty truth behind eggs,” explains Baur.
Visit: http://farmsanctuary.org/
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written by Jeanette , February 22, 2010