A cool new adverting campaign created by JWT Kuwait for the International Vegetarian Union depicts vegetarianism as a healthy option. The advertising campaign uses raw vegetables to represent the healthy inner workings of the body.
Aside from being better for your health, consuming a vegetarian diet is also better for the planet. The UN found that meat was responsible for more than 18% of global greenhouse gas emissions in addition to the impact of deforestation for livestock grazing, and the overuse of water and food resources.
Livestock is also responsible for a significant quantity of the world’s methane – a greenhouse gas estimated to be twenty-three times more powerful than carbon dioxide.
Visit: http://www.jwt.com/
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