GreenMuze.com has been live for about 8 weeks now and I thought it might be time for an update. Well, in an organic nutshell, so far so good. We launched on August 28, 2008 without any major hiccups and with a little green fanfare.
Traffic to the site has been slowly but surely growing. We went from having no hits to a thousand a day around Canadian Federal Election time. Our plan is to continue to grow at a sustainable and steady pace, valuing quality over quantity. We would like to one day give Treehugger.com a run for their money – particularly since they are now owned by the big corporation – Discovery. In fact, if you do a little digging, you will find that large multi-national corporations own many of the big eco-sites. Not every site, but an awful lot of them.
Competing (or even being noticed by...) with Treehugger.com is our fantasy long-term goal. In the short term, our plan is to keep adding fresh daily content – usually between 2-4 stories a day. This has been supplemented by eco-writers S.B. Julian, Trevor Williams, Rebecca Bloch, Javier Benavente and Gord Bailey. We were fortunate to have Sam Bozzo, director of the award-winning Blue Gold, blog for us at the recent Vancouver International Film Festival. Sam wrote about his experience of premiering his film at the festival.
Our eco-community continues to expand and grow as we interview artists, musicians, scientists, video game designers, builders, architectures, filmmakers, activists and actors from around the globe – all working to make the world a better, greener place. Whether it is making solar music or consciousness raising films, working for animal rights, making a green video game or writing an organic cookbook – the global eco community is vast, varied and growing daily.
Each day through our GreenMuze work, we learn that there are many like-minded eco-individuals out there doing amazing things to help the planet and facilitate a paradigm shift. The inspirational Dr. Jane Goodall describes how each person is needed at this time, how each person has something wonderful to contribute and that we can overcome any adversity if we work together, hand to hand, heart to heart.
Are we doing enough? I don’t know. Only each individual person can answer that for themselves. I tell myself that a sense of urgency is not necessarily a bad thing. Knowing we have some serious, maybe even catastrophic deadlines looming on the horizon might just galvanize us all to work a bit quicker.
We don’t need a strong leader; we need hundreds and thousands of leaders. We need community leaders, school leaders, tribal leaders and government leaders. We need everyone.
Get involved. Do something to make a difference. Grow food, use your bike, adopt a child, protest a puppy mill, eat less, want less, buy organic cotton, go vegetarian, walk, share what you have, feel less fear, dance, contact your politicians, run for political office, but do something. Every person is needed right now.
GreenMuze.com exists as part of the global green community. We strive to report on environmental concerns, scientific and technological breakthroughs and to highlight the incredible work that is going on around the planet.
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Valerie Williams is a writer living on Salt Spring Island, Canada. She is also editor of GreenMuze.com.
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