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London’s Olympic Cloud

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The Cloud proposal for London 2012.

The Cloud is a cutting-edge design proposal for a digital London Olympics 2012 monument. Two lightweight transparent towers will feature a ‘cloud’ of inflatable light-emitting spheres on top, forming an enormous three-dimensional LED display in the skies of London.

The Cloud proposal for London 2012.

The two 400ft tall mesh towers are linked by a series of ethylene tetrafluoroethylene plastic inflatable bubbles which house observation decks and LED screens to project the information. The Cloud will be fed by real time information from around the globe including weather reports, Olympic results information and images, local news, etc.

The Cloud proposal for London 2012.

The Cloud will utilize kinetic energy from people, wind turbines and photovoltaic inflatable cells to harvest energy to power the project, as well as rainwater harvesting for redistribution to the surrounding areas.

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"The people's energy, coupled with solar energy collected through on-site and off-site photovoltaic cells and various energy saving strategies will allow us to reach carbon neutrality, whereby The Cloud produces all the energy it uses,” explains digital designer Alex Haw.

The exact size of the monument has yet to be determined, but will evolve via micro-contributions from the public. A global "cloudraising" effort will take place via Facebook, Twitter, Google and YouTube. As cool as it looks, let’s hope it doesn’t end up being just an enormous advertisement in the London sky.

Visit: http://www.raisethecloud.org/

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Comments (2)Add Comment
Wow, this is great!

ted ramoy

written by ted ramoy , January 10, 2010
Of course, this project would be far greener if they built something that did not emit flashing lights (like the Washington Monument or the Eiffel tower, for example) and used those "off-site photovotaic cells" for something else. Promotions like these are leading me to question the whole concept of carbon-neutrality. If the Cloud is carbon-neutral, what isn't?
written by Daniel , January 11, 2010

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Last Updated ( Thursday, 07 January 2010 )  

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