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Is Neiman Marcus Going Green?

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No, they are not but at least this year's infamous Christmas Fantasy Gifts catalogue contains one eco-item. Michael Jantzen’s limited edition M-velope structures are included in this year’s 2008 Neiman Marcus Christmas catalogue.

The limited edition M-velope house is certainly a fantasy gift; particularly for environmentalists as this luxurious mini-house or studio is sustainable. The lumber used in the construction is from a sustainably managed forest and is treated with a non-toxic process.

The price for a limited edition M-velope is US$100,000. The price does not include delivery and installation costs.

The multi-purpose M-velope structure is described as ‘an interactive functional art structure'. The structure is approximately 15 feet high, 14 feet wide, and 17 feet deep. The actual ground contact area is 8 feet square, and is supported at four corners. Two 45 inch by 96 inch ramps provide access to the structure from two sides.

The M-velope, depending on use, may not need a foundation or building permit. Benches on the inside of the structure can comfortably seat eight people or can be used as beds for two people. The benches can be removed to allow for larger unobstructed floor area.

The structure’s shape can be changed as the wood slatted cladding panels are hinged to the painted steel frame. Adjusting each of the panels changes the shape of the structure. The artist explains that when the “…panels are opened and closed in different combinations, more or less light is allowed into the space, along with more or less airflow. The transformation of the M-velope also alters the view from the inside out, and from the outside in.”

The price for a limited edition M-velope is US$100,000. The price does not include delivery and installation costs. There are ten M-velope structures for sale.

It would be great if Neiman Marcus considered making their 2009 Fantasy Gifts calaogue green. They could print on sustainable-forested paper and devote their entire catalogue to eco-fantasy gifts.

Visit: http://www.m-velope.net/