American actress Jennifer Aniston’s latest campaign for Smart Water was recently released, reminding us again of the role celebrities can play in encouraging or discouraging green behavior and habits through their high public profile and endorsement of products.
Aniston has been affiliated with Glaceau’s Smart Water since 2007 and her provocative campaigns, aside from serving as a showcase for the starlet, serves to promote bottled water as something desirable or glamorous for impressionable youth. While communities, counties and even entire nations are trying to get people to switch from bottled water to the more affordable, often healthier, accessible and better for the environment tap water, Aniston continues to promote drinking bottled water.
Annually, the manufacture of water bottles used in the USA alone consumes enough oil and energy to fuel a million cars. In fact, Americans buy enough bottled water every week to circle the globe more than five times according to the Story of Bottled Water by Annie Leonard. Unfortunately, in the USA more than 80% of those plastic water bottles end up discarded in the landfill.
Filmmakers for Tapped are running a campaign encouraging people to tell Glaceau’s Smart Water spokespeople Jennifer Aniston and New England Patriots quarterback Tom Brady (married to top model and green gal Gisele Bündchen) to stop endorsing bottled water.
Visit: http://www.tappedthemovie.com/
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written by Guest , May 25, 2010