While sitcom actress Jennifer Aniston continues to shuck bottled Smart Water to the masses, celebrity actors and activists are spoofing America’s obsession with fancy bottled waters in a bid to help provide access to safe, clean drinking water for nearly 900 million children and adults across the globe.
UNICEF’s The Tap Project, held each year in conjunction with World Water Week (March 20th-26th), features a slew of celebrity ambassadors participating in the tongue and cheek Celebrity Tap Pack fundraising sweepstakes.
Tap water from the celebrity faucets of Adrian Grenier, Dwight Howard, Rihanna, Taylor Swift, Selena Gomez and Robin Williams, has been packaged in limited edition designer bottles with the celebrities portraits etched into the glass.
“Celebrity involvement can highlight the value of safe, clean water, which most of us consume every day without thinking twice,” explained UNICEF CEO Caryl Stern. “It can galvanize the support needed to help children who are forced to gamble with their lives every time they take a drink of water. Every day more than 4,000 children die from water-related diseases. Just one dollar provides 40 days of clean drinking water to a child in need.”
Since its inception in 2007, the UNICEF Tap Project has raised nearly $2.5 million (€1.8 million) in the United States and has helped provide clean water for millions of children globally.
Enter to win the Celebrity Tap Pack with a $5 (€3.6) donation to the Tap Project.