In a new UK based advertising campaign, Fiat is using some rather unconventional advertising imagery to highlight their vehicles low impact on the environment.
In the recently unveiled campaign, pandas, penguins and a walrus are depicted in crash scenarios to highlight the safety of the Fiat 500 to the environment and its inhabitants. The campaign uses the tagline, “"Engineered for a lower impact on the environment. The lowest CO2 emission car range in Europe."
Visit: http://www.fiat500.com/eng/
Via AutoBlogGreen
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