Canadian environmental group the Dogwood Initiative has come up with an innovative way to raise awareness about global climate change during the 2010 Vancouver Olympics.
The group’s Save Winter Campaign involves covering the regal polar bear image on Canada’s two-dollar coin with a decal of a stressed looking bear on a melting ice pack. The group plans to distribute more than 100,000 decals during the Olympics. The Save Winter Campaign, launched during the unseasonably warm weather at the Olympics, is designed to raise awareness about Canada’s contribution to climate change and the country’s refusal to commit to reducing greenhouse gases.
"Canada's very identity as a Northern Nation is threatened by our government's support of dirty oil and our inaction on global warming," says Charles Campbell, Dogwood Initiative's communications director.
The Dogwood Initiative has also created large scale polar bears (dubbed Team Polar Bear) made from recycled materials which they are using in Vancouver to delight crowds while drawing attention to Canada’s inactivity on climate change legislation. Team Polar Bear includes Aurora, a larger than life two persons polar bear puppet, and Tundra and Mackenzie, her two smaller bear cubs.