Oxfam UK, in a series of stunning advertisements, manages to draw attention to the link between global climate change, charitable giving and the holiday season.
With thermal graphics, the London-based RKCR Y&R designed advertising campaign, utilizes imagery vaguely evocative of the Madonna and Child, to gently tug at our conscious, encourage awareness, as well as open wallets.
Visit: http://www.oxfam.org.uk/
Via Trendhunter
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