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Green Times Square

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Duracell is hoping to green New York’s Times Square this New Year’s Eve by powering the 2-0-0-9 sign by human pedal-power.

"This is our way of involving consumers in the whole process of powering the 2009 lighting when the ball drops on New Year's Eve," said Kurt Iverson, spokesman for Duracell, a unit of Procter & Gamble Co. and which supplied the batteries.

The company set-up a ‘Power Lodge’ where the public can help charge up the batteries. Around 230 human pedal hours are needed for the 10 to 15 minutes of live television, and then the numbers will be powered from the electrical grid.

"At Duracell we are always looking for new and innovative ways to store energy for consumers to power their important moments," said Rick June, vice president and general manager, North America.

The Power Lodge is open from 10 a.m. to 9 p.m. every day through to December 31st. It is located at 1540 Broadway in Times Square between West 45th and West 46th Streets. Drop by and charge up the batteries with some vigorous exercise and be part of green NY Times Square’s New Year’s Eve celebrations.

Visit: http://www.duracell.com/power2009/index.html