The Easter Bunny won’t be bringing fair wages to Ghanaian cocoa farmers this year, but by Summer 2009, Cadbury’s Dairy Milk, Britain’s’ largest chocolate maker, has committed to achieving Fairtrade certification for their UK and Irish markets.
“This is an historic moment for our company. I am proud that the nation’s favourite chocolate bar will display the Fairtrade Mark,” explains Cadbury Chief Executive, Todd Stitzer.
Cadbury Dairy Milk is the largest mainstream chocolate company in the UK to commit to Fairtrade certification.
“We’re delighted to have the opportunity to certify Cadbury Dairy Milk, enabling all those who buy it to make a real difference for cocoa farmers with every purchase,” says Harriet Lamb, Chief Executive of the Fairtrade Foundation. “This certainly sets a new standard for the mainstream chocolate industry.”
Cadbury Dairy Milk's Fairtrade certification will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana. Cocoa is Ghana’s main cash crop and integral to the estimated 700,000 cocoa farmers.
Visit: http://www.cadbury.com/
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