Waterless Levi Jeans?

Levi Strauss, manufacturer of the world’s famous jeans, has come up with a line of ‘Water jeans. The average pair of jeans uses 42 liters (11.1 US gallons) of water in the finishing process and the new Levi Strauss’ Water line will result in reduction of water by 28% to 96% by making changes in the final process.

Waterjeans will be in stores by January 2011.

Visit: http://www.levistrauss.com/

Via Designboom

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