soleRebels, Africa’s amazing eco-footwear company (dubbed the Nike of Africa – but without all the environmental degradation and the unfair labor practices) has a new commerce website that will help expose their brand to a broader international audience.
The multiple award-winning company, located in Addis Ababa, Ethiopia, offers more than 600 different styles of handmade sandals and shoes made from recycled tire rubber and organic cottons, and offers a truly zero carbon footprint product.
“We are very excited about the launch of this new soleRebels’ site,” explained soleRebels' founder Bethlehem Tilahun Alemu. “We believe that consumers want to touch, feel and interact with the soleRebels' brand and the new soleRebels’ site is the place for them to do that.”
The site features flash video, fully interactive search capabilities, and a custom SOLE function that allows customers to tailor their footwear to their exact style and colour preferences. Each shoe is handcrafted by local artisans and will be loomed and dyed according to specific customer choices. soleRebels also features a dedicated b*knd section with footwear products created and crafted for vegans, veggies and anyone who doesn't want any animal related products on their feet.
“We always say that soleRebels began as an idea - that the creation of shoes could be a platform for inspiration and hope,” explains soleRebels’ Tilahun Alemu.
soleRebels remains the planet’s only World Fair Trade Federation [WFTO] FAIR TRADE certified footwear company, the only certification that lets consumers know in a verifiable manner that a company’s entire practices — everything from labor, wages , working environment — are all Fair Trade compliant. soleRebels currently employs 75 full time and 120 part-time workers.
Visit: http://www.solerebelsfootwear.co/
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