Traditional advertising campaigns create a lot of waste – whether it is plastic toys accompanying your meals, flyers in your newspapers or those tacky calendars sent out at Christmas time by everyone from your mechanic to your banker.
Curb, a UK-based creative agency, represents a new breed of advertising agency that manages to run highly successful campaigns but the catch is, they use only natural materials and produce ‘clean campaigns’. In fact, they are the only advertising agency in the world that uses solely earth elements to produce their eye-catching campaigns.
Their innovative and environmentally-friendly campaigns have included sand castles, snow tagging, UV sidewalk campaigns (they stand out at night), logos etched in grass, Aquascript (an information waterfall installation) and clean advertising where lasers are used to cut away the dirt leaving a stark contrast between the original dirty surface and the clean surface.
Visit: http://www.mindthecurb.com/
Via Treehugger.com
Show/Hide comment form
