Recycled glass jars filled with fresh country air is the focus of a new campaign by Britain’s National Trust designed to encourage people to spend more time outdoors while promoting their free open house weekend from March 20th to 21st, 2010.
Each jar contains 0.42 grams (0.02 oz.) of fresh air sourced from rural and coastal locations across the UK – including the lake-side scent of Townend on the shores of Lake Windermere in Cumbria, the grass filled blend at Stourhead, Wiltshire and the woodland aroma of Box Hill, Surrey.
“With most of us living in an urban environment and having little time to escape to the great outdoors, we thought it was about time the National Trust shared just a fraction of our copious amounts of fresh air with the nation,” explains Andrew McLaughlin from the National Trust.
Visit: http://www.nationaltrust.org.uk/
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