Greenpeace has scored a major victory against the highly damaging practice of wiping your butt on old growth forest. After numerous years protesting the practices of paper products giant Kimberly-Clark, Greenpeace’s long running Kleercut Campaign has now come to an end.
Kimberly-Clark, the company that makes popular brands like Kleenex, Scott and Cottonelle, recently announced a new policy on sustainability, bringing the Kleercut Campaign to a successful completion. Greenpeace’s successful campaign is seen as a major coup for forests and the environmental movement.
“Ancient forests like the Boreal Forest have won,” said Richard Brooks, Greenpeace Canada Forest Campaign Coordinator. “This new relationship between Kimberly-Clark and Greenpeace will promote forest conservation, responsible forest management, and recycled fiber as far and wide as possible.”
Kimberly-Clark has set a goal of obtaining 100% of the company’s wood fiber for tissue products, including the Kleenex brand, from environmentally responsible sources. The company’s revised standards will enhance the protection of endangered forests and increase the use of both Forest Stewardship Council (FSC) certified fiber and recycled fiber. By the end of 2011, Kimberly-Clark will ensure that 40% of its North American tissue fiber – representing an estimated 600,000 tons – is either recycled or FSC certified, an increase of 70% over 2007 levels.
By 2011 Kimberly-Clark has also pledged to eliminate the purchase of any fiber from the Canadian Boreal Forest that is not FSC certified. The Boreal Forest is North America’s largest old growth forest and is the largest terrestrial storehouse of carbon on the planet, storing the equivalent of 27 years worth of global greenhouse gas emissions.
Visit: http://www.greenpeace.org/usa/campaigns/forests/kleercut
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