Ben & Jerry’s Ice Cream recently announced their commitment to go Fair Trade across their entire smorgasbord of flavors. From Cherry Garcia to Fossil Fuel, all of their flavors in the countries where the popular ice cream is sold will be converted to Fair Trade Certified ingredients by the end of 2013.
"Fair Trade is about making sure people get their fair share of the pie. The whole concept of Fair Trade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else,” explained company co-founder Jerry Greenfield.
“Tackling poverty and sustainable agriculture through trade may not be easy but it is always worth it, and Ben & Jerry’s has demonstrated real leadership in laying out this long-term ambition to engage with smallholders, who grow nuts, bananas, vanilla, cocoa and other Fair Trade-certified ingredients,” explained Rob Cameron, Chief Executive of Fair Trade Labelling Organizations International (FLO).
Farmers selling Fair Trade products earn a better income, which allows them to stay on their land. Fair Trade premiums also allow for reinvestment in their farms, their families, their communities and their future. Fair Trade means that certified farmers are using environmentally sound practices to grow and harvest their crops in a sustainable way.
Ben & Jerry’s is no longer owned by the original cofounders, it is now owned by international household goods giant Unilever, a frequent Greenpeace target for their palm oil deforestation practices.
Visit: http://www.benjerry.com/
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