Ben & Jerry’s No Longer “All Natural”

The freewheeling hippie image of Ben & Jerry’s ice cream received another blow with the recent decision by Ben & Jerry’s corporate owner, Unilever, to remove the “all natural” label from its ice cream and frozen yoghurt line.

The decision came after the American-based advocacy group the Center for Science in the Public Interest (CSPI) sent a letter to Unilever stating that ingredients like alkalized cocoa, corn syrup and partially hydrogenated soybean oil are not natural.

“Ben & Jerry’s is doing the right thing by taking the phrase ‘all natural’ off its labels if the products have factory-made ingredients,” said CSPI executive director Michael F. Jacobson. “The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word ‘natural’ can and cannot be used to characterize a given ingredient.”

Visit: http://www.cspinet.org/

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