Creating Super Bowl commercials that never get aired during the actual broadcast of the Super Bowl seems to be the rather unusual marketing strategy from People For The Ethical Treatment of Animals (PETA). As a general rule, their Super Bowl commercials tend to feature scantily clad women (and the occasional man) licking, kissing and rubbing various vegetables over their bodies with the tagline “vegetarians are better in bed” or some other similar statement.
Their latest faux Super Bowl offering is modeled after the infamous “Casting Couch” where young women (yes, scantily dressed) women are asked to do risqué or compromising things to get the movie part. In PETA’s Super Bowl commercial the gals are asked to engage in provocative interactions with various elongated vegetables.
Although we believe that following a vegetarian diet is better for human health and for the planet, we can’t help but wonder if PETA’s generating controversy marketing model might be growing a tad tired?
Creating a deliberately extreme video knowing that the networks are not going to air it and instead relying on the commercial to get censored to generate some PR for PETA seems like a waste of time and effort. Doesn’t it make more sense to create a commercial that the Super Bowl audience will actually get to watch?
You decide. Check out the video at PETA’s website:
http://features.peta.org/casting-session/
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