Just in time for Buy Nothing Day, a faux Amazon.com site called Amazero has appeared online. The incredibly detailed spoof site encourages consumers to buy, well, nothing. Created by Green Thing, a UK-based environmental organization, the doppelgänger site was launched to highlight the environmental effects of rampant Christmas consumption. The site message is that going gift free is better for the planet.
The Amazero site explains “Shopping is a buzz, an energy, but it uses energy too, all the energy needed to make all the things we shop for. So, if you've got to shop but want to see the global temperature drop, buy the green thing that took lots of love to create but zero energy to make. Shop your sustainable heart out and Buy Nothing.”
Buy Nothing Day, held each year in North America on November 28th and internationally on November 29th, is a one day moratorium on shopping, a 24-hour consumer fast. November 28th is also commonly referred to as Black Friday (or Blitz Day), the first day of the Christmas shopping season where big box retail stores encourage individuals to start shopping.
Buy Nothing Day was originally launched by Adbusters Magazine in Vancouver, Canada in response to the frenzy of shopping that starts the day after American Thanksgiving and continues until Christmas. What started as a small event has exploded into a worldwide phenomenon where individuals work to raise awareness about the need to lessen consumption and reduce their environmental impact.
Visit: http://www.dothegreenthing.com/buynothing
Via Ecorazzi
Show/Hide comment form
