Motorola recently unveiled the world’s first mobile phone – the MOTO™ W233 Renew –made from recycled water bottle plastics at the 2009 International CES in Las Vegas. In addition to the recycled plastic housing that is also 100% recyclable, the MOTO™ W233 Renew is also the world’s first carbon neutral phone. Through an alliance with Carbonfund.org, Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through investments in renewable energy sources and reforestation. The phone has earned Carbonfund.org’s CarbonFree® Product Certification after an extensive product life-cycle assessment.
“From the product’s design, to the packaging to our partnership with Carbonfund, we wanted to ensure that this device makes the right impact with consumers and the environment,” explains Jeremy Dale, corporate vice president, global marketing, Motorola Mobile Devices.
When designing the packaging, Motorola was able to reduce its size by 22 percent and the box and all of the materials inside are printed on 100 % post-consumer recycled paper. In addition, a postage-paid recycling envelope is included in the box that makes it easy to return your previous mobile phone for recycling at no cost.
Visit: http://www.motorola.com/
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