Coca-Cola is attempting to join the eco-masses in trying to find greener alternatives for their corporate products. The multi-billion dollar global company recently announced the PlantBottle made from renewable, recyclable, plant-based plastic.
Coca-Cola is reporting that the PlantBottle is fully recyclable, has a lower reliance on a non-renewable resource, and reduces carbon emissions compared with petroleum-based PET plastic bottles.
More than 1 billion Coca-Cola beverages are sold each day around the globe. Available in over 200 countries, the Coca-Cola Company produces over 50% of the world’s global beverage market.
Traditional PET bottles are made from petroleum, a non-renewable resource. The new Coke PlantBottle is made from a blend of petroleum-based materials and will contain up to 30% plant-based materials. World Wildlife Fund has teamed up with Coca-Cola to promote the new bottle (shades of Oprah and KFC…).
"The Coca-Cola Company is a company with the power to transform the marketplace, and the introduction of the PlantBottle is yet another great example of their leadership on environmental issues," said Carter Roberts, President and CEO of World Wildlife Fund, U.S. "We are pleased to be working with Coke to tackle sustainability issues and drive innovations like this through their supply chain, the broader industry and the world."
The PlantBottle is made through a process that turns sugar cane and molasses, a by-product of sugar production, into a key component for PET plastic. Coca-Cola is reportedly exploring the use of other plant materials for future generations of the PlantBottle.
Visit: http://www.coca-cola.com/
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