The 360 Paper Water Bottle is an innovative design solution proposed by Brandimage – Desgrippes & Laga as an eco-option to the traditional plastic water bottle. The 360 Paper Water Bottle is made from sustainable sheet stock of bamboo and palm leaves with a micro-thin PLA film barrier.
The international design company explains that they created the 360 Paper Water Bottle in response to the quantity of water bottles being consumed around the globe. “It’s no secret that blow-molded plastic bottles are filling landfills, but according to the National Association for PET Container Resources (NAPCOR), 2.7 million tons of plastic PET bottles hit US shelves in 2006. Of that 2.7 million tons, four fifths went into landfills. In 2005, 7.5 billion gallons of water were on US shelves,” explains Brandimage.
The name “360”, similar to William McDonough’s philosophy of cradle-to-cradle design, represents the company’s holistic way of thinking about design. “We wanted to travel 360 degrees and restart the thinking and the total criteria of containing water from beginning to end…and the geometric output of 360 degrees creates a circle that’s illustrative of our planet,” explains Brandimage.
Water bottles made from 100% recycled paper or sustainably produced paper sources are a lot easier on the environment than traditional plastic bottles made from petroleum – a non-renewable resource. Plastic water bottles can take more than 700 years to decompose in the landfill.
Visit: www.brand-image.com
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