In a bid to promote a love of reading during Dutch Book Week, the Collective Promotion Dutch Literature has come up with an extremely innovative way to promote local literature.

With each year featuring a different theme, this year the focus was on the autobiography (Geschreven Portretten) with writers like Anne Frank, Vincent van Gogh, Louis van Gaal and Kader Abdolah being celebrated and honored.

To pay homage to the writers, artist Van Wanten Etcetera created the amazing campaign to promote Dutch Book Week and literally show the faces of the people behind the literature.