Oxfam UK, in a series of stunning advertisements, manages to draw attention to the link between global climate change, charitable giving and the holiday season.

With thermal graphics, the London-based RKCR Y&R; designed advertising campaign, utilizes imagery vaguely evocative of the Madonna and Child, to gently tug at our conscious, encourage awareness, as well as open wallets.

Visit: http://www.oxfam.org.uk/

Via Trendhunter