In a seemingly ill-advised attempt to garner publicity for their 55% ABV ale, Scottish brewery BrewDog decided to package their £500 (771US$, €597) per bottle blond Belgian limited edition ale inside stuffed roadkill animals.
Dubbed The End of History, the limited edition range of costly (and arguably quite tasteless) ales from the self-proclaimed maverick independent brewery, feature twelve bespoke bottles covered by dead stoats, squirrels and a hare dressed in ‘eccentric outfits’.
“The impact of The End of History is a perfect conceptual marriage between taxidermy, art and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time,” explains BrewDog cofounder James Watt.
Visit: http://www.brewdog.com/
Via Deezen
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